October 10 , hosted by the China Central Television first " national television public service ads Competition" award ceremony was held in the evening prime -time broadcast on CCTV . " Action is lit future " theme awards ceremony , as well as in the " Action lit himself " " Action lit Family" " Action lit others" " Action lit society" and " Action lit Earth" five chapters on respectively explain topics, from small to big , Reciprocity , and representative works of each chapter contest winners outstanding works , even based on the contents of stunning creative and touching become the highlight of the contest .
From the " advertised " This column shows television public service ads launch date , nearly 30 years , China's television and broadcast television public service ads creation , has become a traditional strengths , to guide the formation of a wave good social climate . Representative works of each period , the subject matter covers all aspects of family ethics , morality , civility , environmental protection and other realities of social life, a lot of work has become a common memory of the times. Such an warm and timeless positive energy , to give the public a subtle influence , in order to form a good welfare and basic living standards of public morality , and thus maintain the role of social benign ecological aspects should not be overlooked .
PSAs in advertising as a carrier to reflect the social reality , the vital interests of the public service for the purpose , with the transmission of newspapers , radio, television , Internet , etc., expressing awareness of social responsibility and the pursuit of creative subject . And broad social base of social content themed public service ads , it has other publicity unmatched audience advantage, and its short form of lively , diverse performance practices , especially in recent years , with the development of film and television industry , video clips , movies and other forms of dissemination of micro- innovation, as well as the worldwide advertising art concept of public service ads more innovative and unique creativity , organization and performance of the content is also increasingly artistic level , the theme expression and fair and reasonable , good works another, the audience response. We can say that PSAs are achieving success with a model of the artistic , social values and propagation effects in three areas .
Whether Beijing during the Olympic Games , " the Olympic Games , civilized behavior " series , or when the earthquake "Wenchuan Earthquake " series , whether it is the phrase " no trading, no killing ," or the phrase " He may have forgotten a lot of things , but do not forget to love you , " the audience to stay in the ears , the brain , the heart of the impression is very deep . Television public service ads to bring people with mental boost , there are also emotional resonance , there is drama momentum , there are exquisite pieces . It carry forward the glorious tradition of the nation , but also assisted in the daily life of the people , but rather shocking adhesion , flexible but without losing strength, it 's every picture , every line , all point to build the community 's core values .
PSAs promising. Currently, to promote the sustained and healthy development of public service ads , and continue to play its role well , a lot of work still needs to be done in terms of personnel training, production standards , industry standards , and other sources of funding , still needs government, media and social forces into collaboration . PSAs should embark from spontaneity to consciousness, the individuality to systematic and structural development of the road , the establishment of long-term development mechanism .
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